Posted by admin
on Sep 14, 2011 in Article Archive
| 3 comments
by Bob Healy
Many physician practices often take a reactionary, shot-gun approach when it comes to marketing initiatives. For example, a competitor starts running ads in a local paper so the practice decides they need to do the same. This leads to careless spending and no integration of what you want to accomplish from a branding and messaging perspective.
While practices consistently...